Scan QR code. Order on your phone. Pay on your phone. Asks for a tip.

So uh, what exactly am I tipping you here for dawg?

Well yes, that’s the point.

That’s how we know exactly how this playbook goes, because we’ve seen it before.

The fact that all big companies are doing this doesn’t mean that we should think any less badly of HP for doing it too.

The problem, as far as HP will be concerned, is the strategy was leaked to the public. If there was no leak there would have been no news, and no ‘feedback’.

HP won’t take this as a signal to not do the shitty thing. They’ll take this as a signal to back off for now, and then try the shitty thing again later, but slowly and bit-by-bit, so there’s no big news.